Digital Marketing

What will you learn?

About the course

Course Objective:

Equip learners with comprehensive knowledge and hands-on experience in key areas of digital marketing, enabling them to strategize, execute, and optimize campaigns across platforms.

Course Outcome:

Upon completing this course, learners will:

Understand digital marketing tools and strategies.
Be able to run and optimize SEO, SEM, social media, and email campaigns.
Develop content marketing strategies that align with business goals.
Analyze and measure the success of digital marketing initiatives.
How to get international clients and make $$

Module 1: Introduction to Digital Marketing

What is Digital Marketing?

Traditional vs. Digital Marketing

Digital Marketing Channels Overview

SEO, SEM, Social Media, Email, Content Marketing, PPC, Affiliate Marketing

Latest Trends in Digital Marketing (AI, Automation, Analytics)

Understanding Customer Journey & Marketing Funnels

Module 2: Social Media Marketing

Overview of Social Media Platforms

(Facebook, Instagram, LinkedIn, TikTok, Twitter)

Creating a Social Media Strategy

Identifying Audience and Setting Campaign Goals
Content Calendars and Posting Strategies

Running Paid Campaigns on Social Platforms

Facebook Ads, Instagram Ads, LinkedIn Ads

Engagement Tactics

Community Building, Influencer Marketing, UGC (User-Generated Content)

Social Media Analytics

Tools: Meta Insights, Hootsuite, Buffer

Module 3: Email Marketing

Email Marketing Fundamentals

Building Email Lists (Lead Magnets, Subscription Forms)
Understanding Email Campaign Types (Newsletters, Promotions, Drip Campaigns)

Creating Effective Email Campaigns

Subject Lines, Email Copy, and CTAs (Call-to-Actions)

Segmentation and Personalization

Dynamic Content & Audience Segments

Email Automation & Tools

Tools: Mailchimp, Sending Blue, HubSpot

Email Marketing Metrics & Analytics

Open Rates, Click-Through Rates, Conversion Rates

Module 4: Content Marketing

What is Content Marketing?

Developing a Content Strategy

Blog Posts, E-books, Case Studies, Infographics

Content Creation & Copywriting Techniques

SEO-friendly Content Writing
Storytelling in Marketing

Content Distribution Channels

Social Media, Email, Guest Blogging, Video Platforms

Measuring Content Performance.

Google Analytics, Engagement Metrics, ROI Tracking

Module 5: Final Project and Certification

Capstone Project

Develop a Digital Marketing Strategy for a Business or Product
Create a Marketing Plan Including SEO, PPC, Social Media, and Email Campaigns
Present the Plan to Instructors for Feedback

Certification Exam (Optional)

Assessment & Learning Methods

>Quizzes and Assignments after each module

>Hands-on Campaign Creation Tasks

>Group Projects & Collaborative Campaigns

>Q&A and Mentorship Sessions

Trainer

Arsal Javed

What's included?

More Informations

Duration time

5 weeks

Classes

Online

Price

25,000