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Amazon FBA WHOLESALE MASTERY COURSE

What will you learn?

  • Learn to source wholesale products and manage inventory efficiently
  • Master Amazon FBA, from listing optimization to seamless fulfillment

About the course

Objective:

This course aims to equip students with the skills and knowledge required to start and scale an Amazon FBA (Fulfillment by Amazon) Wholesale business. The focus will be on sourcing wholesale products, managing inventory, listing optimization, and leveraging Amazon’s fulfillment network for growth.

Learning Outcome:

By the end of the course, students will:

  • Understand the complete life-cycleof an FBA Wholesale business.
  • Be able to source products from authorized suppliers and create optimized listings.
  • Manage inventory, fulfill orders through Amazon warehouses, and monitor performance metrics.
  • Use Amazon PPC and promotional strategies to boost sales.
  • Be equipped with strategies to scale and automate their business.

Course Outline:

Module 1: Introduction to Amazon FBA Wholesale

  • What is Amazon FBA?
  • Overview of Amazon’s Fulfillment System
  • Retail vs. Wholesale FBA:
  • Key Differences and Benefits
  • Understanding Amazon Seller Central
  • How Wholesale FBA Works:
  • From Product Sourcing to Fulfillment

Digital Marketing Channels Overview

  • SEO, SEM, Social Media, Email, Content Marketing, PPC, Affiliate Marketing

Latest Trends in Digital Marketing (AI, Automation, Analytics)

  • Understanding Customer Journey & Marketing Funnels

Module 2: Setting Up Your FBA Wholesale Business

  • Creating an Amazon Seller Account (Individual vs. Professional)
  • Business Registration Requirements
    • Registering Your Business (LLC/Private Company)
    • Opening a Business Bank Account
  • Understanding Amazon’s Policies for Wholesalers
  • Setting Up Your Tax and VAT Compliance

Module 3: Product Research and Wholesale Sourcing

  • How to Find Profitable Products:
  • Sales Rank, Demand, and Competition
  • Using Product Research Tools:
  • Jungle Scout, Helium 10, and Keepa
  • Identifying Suppliers and Distributors
    • Contacting Authorized Distributors
    • Navigating B2B Platforms (Alibaba, Trade Shows, and Local Distributors)
  • Analyzing Wholesale Pricing and Margins
  • Avoiding Restricted Products and Categories

Module 4: Negotiating with Suppliers and Placing Orders

How to Build Relationships with Suppliers

Developing a Content Strategy

  • Writing Effective Emails and Inquiries

Requesting Product Samples

  • Negotiation Techniques:
  • Minimum Order Quantities (MOQs), Payment Terms, and Discounts

Managing Invoices and Purchase Orders

Module 5: Creating and Optimizing Product Listings

Listing Optimization Techniques

  • Writing Titles, Bullet Points, and Descriptions
  • Using High-Impact Keywords (SEO for Amazon Listings)

Using Amazon's Brand Registry (If Eligible)

Creating Product Images and Enhanced Content (A+ Content)

Managing Variations (Sizes, Colors, Bundles)

Module 6: Shipping, Inventory Management, and Fulfillment

Preparing Products for FBA

  • Labeling, Packaging, and Barcodes

Shipping to Amazon Warehouses

  • Creating FBA Shipping Plans in Seller Central
  • Using Amazon-Preferred Carriers

Managing Inventory Levels

  • Restock and Avoiding Stock-outs

Handling Returns and Customer Complaints through FBA

Module 7: Advertising and Promotions on Amazon

Introduction to Amazon Advertising (PPC)

  • Sponsored Products, Sponsored Brands, and Sponsored Display Ads

Setting Up PPC Campaigns and Budget Allocation

Using Amazon Coupons and Deals to Boost Sales

Creating and Running Lightning Deals

Analyzing PPC Performance and Optimizing Campaigns

Module 8: Monitoring Performance and Analyzing Sales

Understanding Seller Metrics

  • Order Defect Rate, Cancellation Rate, and Late Shipment Rate

Using Reports in Seller Central

  • Inventory, Orders, and Returns

Using Third-Party Tools

  • (Helium 10, Jungle Scout) for Sales Tracking

Managing Seller Feedback and Customer Reviews

Module 9: Scaling and Automating Your FBA Wholesale Business

Managing Seller Feedback and Customer Reviews

  • Product Research, Listing Management, and Customer Support
  • Using Inventory Management Tools for Automation
  • Expanding Product Catalogs and Sourcing New Suppliers
  • Exploring International Markets
  • Selling in Amazon’s Global Marketplaces

Module 10: Handling Issues and Avoiding Pitfalls

  • Avoiding Common FBA Mistakes:
  • Pricing Errors, Account Suspension, and Inventory Mismanagement
  • Managing Cash Flow and Profit Margins
  • What to Do When Products Get Delisted or Restricted
  • Amazon Policy Violations and How to Avoid Them

Module 11: Exit Strategies and Long-Term Growth

Building a Brand for Exit

  • Registering Private Label Brands under FBA Wholesale

How to Sell Your Amazon FBA Business

  • Working with Business Brokers (FE International, Empire Flippers)

Planning for Long-Term Growth and Diversification

Practical Assignments and Capstone Project

Assignment 1:

  • Create a Sample Product Listing with SEO Optimization

Assignment 2:

  • Conduct Product Research for a Profitable Niche

Assignment 3:

  • Simulate a Supplier Outreach Email and Negotiation

Capstone Project:

  • Students will source a real product, create a listing, and design an FBA shipping plan
  • Present their strategy and growth plan in the final session

Assessment and Certification

  • Weekly Quizzes to Reinforce Learning
  • Assignments and Projects for Practical Knowledge
  • Final Capstone Project Evaluation
  • Certification of Completion upon Passing the Final Assessment
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Trainer

Syed Quraib Ali Gillani

What's included?
  • Live sessions with experts
  • Recognized certification
  • Downloadable materials
  • Learning community
More Informations
Duration time
5 weeks
Classes
Online
Price
25,000
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